LET’S START THE CONVERSATION. Take this simple Assessment, and be as honest as you possibly can. Name * First Name Last Name 1. Do you have a clear and documented marketing strategy? * Yes, we have a comprehensive plan in place. We have a general idea but nothing documented. No, we do not currently have one. 2. How do you currently manage marketing projects? * We have a dedicated marketing team. We rely on one or two individuals who handle multiple roles. We outsource to freelancers or agencies. We don't have a formal process for managing marketing projects. 3. What level of marketing expertise do you currently have in-house? * Highly experienced (Director/VP-level expertise). Mid-level (Marketing Managers). Junior or entry-level marketing support. None, we rely entirely on outside help. 4. Do you have dedicated roles for the following areas? (Select all that apply) * Marketing Strategy Content Creation (e.g., blogs, social media, videos) Digital Marketing (e.g., SEO, PPC, email campaigns) Marketing Analytics and Reporting Brand Development and Positioning None of the above 5. Do you have clear marketing goals that align with your business objectives? * Yes, and we review them regularly. Yes, but we don’t track them effectively. No, our goals are not clearly defined. 6. How confident are you in your ability to track the ROI of your marketing efforts? * Very confident—we have a clear system. Somewhat confident—we track basic metrics. Not confident—we struggle to measure ROI effectively. 7. Which of these are challenges you’ve encountered in your marketing efforts? (Select all that apply) * Lack of time or resources to focus on marketing. Difficulty generating leads or converting them into customers. Inconsistent branding or messaging. Limited expertise in new marketing trends or platforms. Budget constraints for hiring a full in-house marketing team. 8. Have you considered the following benefits of a Fractional CMO? (Select all that apply) * Gaining high-level strategic expertise without the cost of a full-time CMO. Accessing a flexible, scalable marketing solution. Receiving insights on industry trends and innovative approaches. Aligning marketing strategies with overall business goals. 9. If your marketing team had more time or expertise, which of these would you prioritize? (Select all that apply) * Developing a clear and actionable marketing strategy. Improving lead generation and conversion processes. Enhancing branding and market positioning. Expanding into new marketing channels. Regularly analyzing and improving marketing ROI. 10. How much do you currently spend on your in-house or outsourced marketing team annually? * Less than $50,000 $50,000–$100,000 $100,000–$250,000 Over $250,000 11. Are you aware that hiring a Fractional CMO can provide you with expert-level strategic leadership at a fraction of the cost of a full-time, in-house CMO? * Yes, I’d like to learn more. No, I didn’t realize that! 12. How much flexibility do you need in your marketing leadership? * I need ongoing, full-time support. I need part-time, strategic oversight with some execution. I need occasional, high-level guidance for special projects. 13. Would you like to receive a free consultation to review your current marketing strategy and explore how a Fractional CMO could benefit your business? * Yes, I’m interested. Not at this time, but I’d like to stay connected. Email * Thank you!
